We support Founders building the new era of transformative consumer brands.

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Melbourne | London | LA | Sydney

Deep experience as consumer operators & investors.

Aesop Seed Swisse WelleCo

Era was created by a team of founders, investors and operators to support visionary founders addressing modern consumer needs. Our success allows us to support causes close to our heart. The largest share of our returns goes to our charitable partners.

Words from our Founders.

One of the most distinct attributes of Era is their operating expertise — they truly understand some of the most critical aspects of operating a successful company day-to-day, how to show up and be great partners to their founders and how to build global, category-leading brands.

Ara Katz | Co-Founder and CEO, Seed
Current Portfolio.
WelleCo WelleCo

WelleCo

Beauty through wellness.

Seed Seed

Seed

Science-driven probiotics.

Hunter Lab Hunter Lab

Hunter Lab

High Performance Natural Skincare.

PILLAR Performance PILLAR Performance

PILLAR Performance

Elite sports micronutrition.

Jinx Jinx

Jinx

Clean, functional pet nutrition.

We The Wild We The Wild

We The Wild

Modern, organic plant care.

Conserving Beauty Conserving Beauty

Conserving Beauty

Innovative waterless beauty products.

Aeir Aeir

Aeir

Luxury bioengineered fragrances.

Fig-1 Fig-1

Fig-1

Democratising high-performance skincare.

Parallel Parallel

Parallel

Precision microbiome skincare.

PYM PYM

PYM

Mental wellness made simple.

Words from our Founders.

From the early days of my founder journey, the Era team trusted my vision for WelleCo and have continually reinvested their time, expertise and capital behind us. They deeply understand how to build and maintain the strongest brand and trust with consumers.

Elle Macpherson | Co-Founder, WelleCo
Our Team.
Michael Da Gama Pinto

Mike Da Gama Pinto

Founding Partner
Mike has extensive consumer experience as an investor and operator in global billion-dollar brands including Aesop, Swisse, and Seed.
LinkedIn
Jeremy Evans

Jeremy Evans

Founding Partner
Jeremy has extensive investing experience in growth equity, venture capital and special situations.
LinkedIn
Melissa Gross

Melissa Gross

Investment Principal
Melissa has experience in investment banking and regulatory agencies in consumer, healthcare and industrial sectors.
LinkedIn
Words from our Founders.

Era have been an invaluable partner. In particular, the team have provided us with instrumental guidance and support across the business and analytical rigor with respect to growth, unit economics and financial structure.

Damien Fitzpatrick | Founder & CEO, PILLAR Performance
Our Approach.

Consumer obsessed.

We exclusively focus on consumer brands and the consumer ecosystem. We have a deep understanding of the consumer journey and the levers that drive success.

Flexible.

We invest globally, with a preference for brands doing $1-25m revenue. We are comfortable leading or participating in rounds and typically invest $200K-$5m.

Product + Brand.

We look for superior products competing on quality and efficacy and capable of generating strong gross margins. We back differentiated brands with strong social and community feedback and a clear reason to exist.

Founder-led.

We back strong founders that live and breathe their brand. We look for obsessive founders with the skills and team to execute and build a $50m+ revenue business.

Contact Us.
contact@era.vc
LinkedIn
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