Era was created by a team of founders, investors and operators to support visionary founders addressing modern consumer needs. Our success allows us to support causes close to our heart. The largest share of our returns goes to our charitable partners.
One of the most distinct attributes of Era is their operating expertise — they truly understand some of the most critical aspects of operating a successful company day-to-day, how to show up and be great partners to their founders and how to build global, category-leading brands.
Beauty through wellness.
Science-driven probiotics.
High Performance Natural Skincare.
Elite sports micronutrition.
Clean, functional pet nutrition.
Modern, organic plant care.
Innovative waterless beauty products.
Luxury bioengineered fragrances.
Democratising high-performance skincare.
Precision microbiome skincare.
Mental wellness made simple.
From the early days of my founder journey, the Era team trusted my vision for WelleCo and have continually reinvested their time, expertise and capital behind us. They deeply understand how to build and maintain the strongest brand and trust with consumers.
Era have been an invaluable partner. In particular, the team have provided us with instrumental guidance and support across the business and analytical rigor with respect to growth, unit economics and financial structure.
We exclusively focus on consumer brands and the consumer ecosystem. We have a deep understanding of the consumer journey and the levers that drive success.
We invest globally, with a preference for brands doing $1-25m revenue. We are comfortable leading or participating in rounds and typically invest $200K-$5m.
We look for superior products competing on quality and efficacy and capable of generating strong gross margins. We back differentiated brands with strong social and community feedback and a clear reason to exist.
We back strong founders that live and breathe their brand. We look for obsessive founders with the skills and team to execute and build a $50m+ revenue business.