Pitchslam II
Elevate Your CPG Startup

Submissions are now open

Apply by 2 Nov 2025 for the chance to pitch live to our judges and unlock the full Pitchslam prize package.

Questions? Email pitchslam2025@era.vc

Overview

Era's Pitchslam II is a chance for early-stage CPG founders to win a game-changing prize bundle and raise their profile with industry leaders.

Key Dates

7 Oct

Applications open

Application window runs 7 Oct - 2 Nov.

2 Nov

Applications close

Apply by 11:59pm GMT on 2 Nov.

12 Nov

Finalists announced

Founders notified and public announcement made.

19 Nov

Pitch to judges live

Live session at 8pm GMT / 3pm ET / 12pm PT / 7am AU.

26 Nov

Winner announced

Celebrate the Pitchslam II champion.

Prizes

Win a transformative bundle to accelerate your startup’s growth:

$100k Equity Investment

From Era VC (terms dependent on stage)

Supply Chain Operations Audit

From Pelagic, The Supply Chain Co.

Exclusive early-access AI Marketing Suite

From Cuttable

Digital Growth Audit

With Ben Macpherson, D.Luxury

Our Sponsors

Submit Your Pitch

Ready to enter? Submit a short overview plus your deck. Applications close at 11:59pm GMT on 2 Nov 2025.

Pitchslam II - Terms & Conditions

By submitting an application to Pitchslam II, you acknowledge and agree to the following:

Confidentiality
All submitted materials will be treated as confidential and reviewed only by the organisers, judging panel, and a small group of affiliated contributors involved in the evaluation and prize process. Materials will not be publicly disclosed as part of the application process.
Use of Materials
Submissions may be used to assess your application and consider related commercial or strategic opportunities. You retain full ownership of all materials submitted.
Finalist Visibility
If selected as a finalist, you may be invited to participate in a live virtual event. Finalist brands may be featured in promotional materials, including brand name and logo.
Data Use
By entering, you consent to the collection and limited use of your contact and business information for purposes directly related to the operation and promotion of Pitchslam.
Investment Consideration
Any investment or in-kind contribution from Era VC or And Rising is subject to basic due diligence, and we reserve the right not to proceed if anything of concern emerges during that process.

Judges

Meet the key members of our judging panel - spanning consumer operators, investors and advisors.

Claire Cherry

Investment Partner, Era VC

Claire backs transformative founders across consumer and climate, bringing Era VC's global network to every brand in the cohort.

Shaun Wilson

Founder, Bondi Sands

Shaun scaled Bondi Sands into the world's leading self-tanning brand, steering global marketing, retail expansion and category-defining product innovation.

Fred Hart

Founder, Hart Brands

Fred has guided 130+ CPG brands through positioning, design and launch, earning multiple Design Effectiveness Awards along the way.

Anne Kurtz, PhD

Founder, The Juicy Byte

Anne blends food science, beauty and consumer insights to advise early-stage startups, spotlighting breakthrough research and culture shifts in The Juicy Byte.

Pitchslam II Elevate Your CPG Startup